Was I inspired by Trivial Pursuit you wonder, or do I love a wheel of soft cheese?
No, I say, although If I have to play a boardgame my choosing would be Trivial Pursuit but as for cheese I would rather eat hard instead of soft.
So why the coloured segments in a wheel? The idea came to me as many of my epiphanies do when I was being dragged across the New Forest heathland by our two lugubrious basset hounds Bertie and Missy.
I am always inspired by the natural surroundings and colours of the heath, woodland, coastal marshes and seascape. As an Art and English student and with a diploma in interior architecture and design, the colour wheel seemed like a good fit – it represents my artistic, creative streak and the colours have personal meaning to me. When my dad passed away last year only two weeks after we lost our nearly twelve-year old Retriever Finlay, I thought my world had ended, a double helping of grief caused me to run away and hide under a rock for several months.
The forest and beaches are extremely cathartic to me, I can shout into the wind, vent my frustration and emotions, celebrate successes and times of joy. I can honestly say it was running out of paint for our gates, sheds and fences during Lockdown that I realised something was missing in my life and so I declared to my (fairly patient) husband that I was returning to recruitment. I knew I wanted to bring a new dimension to my work which enabled me to widen out the recruitment scope and CV Writing as a profession is the perfect complement, not only is it an area I have two decades of expert knowledge in but it allows my creative talent to let rip and fly satiating my desire for writing.
It was during a conversation with Rob Trup who had been at Fiesta Crafts as Head of Marketing that I began talking about my plans and ideas and so we collaborated on my logo and new website. We kicked ideas around of a colour wheel or a colour strip but the wheel really resonated with me.
Rob breathed life into it developing the colours and then animating it, this made me laugh out loud when I first saw it, I love the concept of a wheel in motion, like me in motion with a recruitment drive or drafting a CV. Rob gave other colour options but I was resolute about green, yellow, white and grey, they have personal meaning to me.
Green
Green is my favourite colour, I think I was four years old when I chose my first wool for a jumper Gran was knitting for me, emerald green my finger pointed to and I loved that jumper, I was devastated when I grew out of it, Gran and I had a very close bond and I still hear her chuckle although she is long since gone. Green surrounds me across the forest woods and heath, a vital colour, the sign of life and promise of new beginnings – like a new CV or job.
White
White, this is the artists blank canvas where the magic begins and the story unfolds.
Grey
Grey – a nod to maturity and experience, a classic yet diplomatic colour.
Yellow
Yellow, this was my father’s favourite colour, he loved it for its sunny and cheery disposition, a hopeful colour and right now in this Covid-19 world we could all benefit from a helping of hope. We lay sunflowers on his coffin as a happy reminder of the wonderful holidays we had shared in France where sunflower fields had given us so much joy to look at.
So here I am, with my new logo the colour wheel and I am the fulcrum of it,
Rowena Shorey Consulting
Recruitment Director, Professional CV Writer, Interview Coach
…and very, very happy to say I absolutely love what I do.