Preparing for a positive interview – phone, video or in person
Appearance
This is an interview so you need to dress accordingly and be in the right mind-set. Do not let a casual appearance throw your opportunity of a successful interview away. If it comes down to you and another candidate and they made the effort to dress for the occasion, guess who is likely to get the job offer?
Regardless of whether your interview is in person, over the phone or via video, put yourself in the right mindset. Never wear jeans, t-shirt, casual shirt or polo shirt – even a work logo one. Men should wear a smart business shirt with smart trousers or a suit and tie and women should wear a smart top with trousers or skirt or a dress.
Remember to smile and if appropriate, a good firm handshake goes a long way to convey confidence.
Video or phone call interviews
Think about your setting. You need a quiet space where nobody or anything can distract or interrupt you. Consider what the interviewer will see in the background. Tidy clutter away. A healthy looking house plant or picture creates a better backdrop than the weekly laundry pile or kids toys. Make sure the camera and sound on your computer are switched on and working correctly and that you are visible and audible. Make sure you will not be cast in a shadow or any glaring light to blind the interviewer and that they can see you clearly – not just the crown of your head. Video tips for interview; and telephone interview tips should help you with the right set up.
Research and prep
Do your research – no matter how informal the first meeting is – know who the hiring company is – research their products, brands, licences, competitors, retailers – never take for granted it’s an informal chat – if you have not done your research, do not be surprised and cross when you are not shortlisted for next stage interview.
Interview questions
Undoubtedly you will be asked competency questions so be ready for these – a lot of candidates find it difficult being interviewed this way, instead preferring to talk more generally. Having an interview prep session will help build your confidence.
Know your interviewers
LinkedIn and Glassdoor are great for researching your interviewer and the company – knowing where people worked previously, how long they have been in the job and where some other employees have come from are all insightful and helpful tools for devising your own list of interview questions, such as ‘why do you love working for the company?’ or ‘what attracted you to the company in the first place?’ This could highlight that culturally you are all aligned.
Be ready to talk about you
Many of us struggle to talk about ourselves, even some of the best and most successful sales people can fall at this hurdle. ‘Tell me about yourself’ – a seemingly innocuous question yet can lead to a labyrinth of answers and where to begin with your story? This question can be asked repeatedly in your interview history – from an initial Recruiter interview through to an employer HR person and finally to the hiring manager. You need to tweak your story slightly because the recruiter is not wanting detail about you and the role to which you’re applying, but more about the macro i.e. could you fit culturally with their client, is your knowledge relevant enough and personally are you someone that could meet the brief? The hiring company however will want to hear more micro detail based around your past, present and future and how that all relates to the job vacancy. Reading the job description and understanding the company culture will be vital in how successfully you can answer ‘tell me about yourself’. They have your CV to hand but want a very quick over view of why you are in the application process.
Answering clearly
Try to keep your answers as clear and concise as possible, avoid waffle. A lot of candidates find that the STAR interview technique helps to convey their point, STAR means:
Situation
Task
Action
Result
If you deploy this framework then you should be able to answer the interviewer their question whilst displaying your knowledge and capability for the job but you also need to let your genuine interest and passion for the role shine through to try not to over-rehearse answering these kinds of questions otherwise you may come across as fake.
Numbers, facts, figures
You are bound to be asked about numbers, facts and figures so make sure these can ping off the top of your head and be ready to talk about how much a role you played in certain aspects or was it a combined team effort in some cases – both are equally important as the other.
Skills tests
Be prepared for something like an Excel test – you may need to demonstrate your ability to do pivots and vlookups. If you feel you need a refresher in this then be sure to have a coaching session prior to interview.
CV history
Have your interview cheat sheet ready to hand, this will keep you on course throughout the interview.
Be ready to talk about your achievements and your failures. What lessons were learnt from the failures? Which achievements are you most proud of and why? What role did you play in them and which other stakeholders or colleagues were involved? How to explain gaps in your CV – not everyone sails from one job straight into the next, especially in this day and age so ensure you are able to talk about the times when you were not working.
Traits
Being able to demonstrate traits such as active listening, small talk or even empathy all go a long way to convincing the hiring manager you are a stand out candidate.
End of interview
The interviewer is bound to ask you if you have any questions and yes – of course you do! You need to compile a fairly comprehensive list of questions because some of the questions you had may have been answered during the interview. Asking about salary package is best avoided at first interview stage – unless the hiring manager asks you about your salary expectations.
Some really great questions to ask are those which will help you identify if you and company are culturally aligned and if it is going to be a business that is going to enable you to continue to flourish in your career. Asking about aims, objectives, growth plans and what the plans and strategy is to get there. Who was the last person they promoted – how long had that employee been in their previous role prior to promotion. How many employees do they currently have and what is their onboarding strategy for new recruits? What does success look like to them as a business? How do they celebrate success, and what team building initiatives do they have and how often do these take place? How do they feel about flexible working hours? How do they like to be managed by their superiors and what is their own style of management? All these questions will help you identify if the business and you are going to be aligned or not.
Courtesy
Do not be afraid to ask the interviewer for their contact details so that you can drop them a line thanking them for their time and interest in you.
If you feel your CV would benefit from a refresh or that an interview prep session with us would boost your confidence, please contact us to find out more about how we can help rowena@shoreyconsulting.co.uk
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